Construction of the Meaning of a Motorcycle taxi Driver in Student Perception

Mubarok Mubarok, Urip Mulyadi

Abstract


The development of technology gave birth to a new profession. Millennials plunge into online motorcycle taxi drivers. The presence of various online transportation applications such as Go-Jek, Grab, Uber opens wide opportunities to become partners. Millennials are not ashamed but feel proud. The motorcycle taxi profession which is often underestimated is now in demand by various groups. This study aims to explain the changes in the construction of the meaning of motorcycle taxi drivers in the perception of students who become online motorcycle taxi drivers. The change in meaning construction has made the online motorcycle taxi profession attractive to the younger generation. Changes in construction will be described in various stages of the scheme, the process of externalization, objectification and internalization of values. This research strategy is phenomenological research. The basic question according to Patton (2002) is to find out the essence of experience. Littlejohn (1999: 199) defines phenomenology as the study of experiences that come from consciousness or the way we understand something by consciously experiencing something. Hegel (in Moustakas 1994: 26) states that phenomenology refers to experience as arises from consciousness, he further explains phenomenology is the science of describing what a person receives, feels and knows in his direct awareness and experience. What arises from consciousness is what is called a phenomenon. With this strategy, the researcher seeks to obtain a systematic, logical and coherent reflection of the reality phenomenon about the motorcycle taxi profession

Keywords


construction; motorcycle taxi drivers; mass media

Full Text:

PDF

References


Amelia, L. (2015). Respon Kebijakan Terhadap Transportasi Berbasis Aplikasi Di Jakarta: Kajian Singkat Dan Rekomendasi. Jakarta: The Indonesian Institute.

Aziah, A., & Rabia, P. (2018). Analisis Perkembangan Industri Transportasi Online di Era Inovasi Disruptif (Studi Kasus PT Gojek Indonesia). Cakrawala, 18 (2), 149–156. doi: https://doi.org/10.31294/jc.v18i2.

Bungin, B. (2001). Metodologi Penelitian Kualitatif. Jakarta: Rajawali Pers

Denzin, N. K. dan Lincoln, Y. S. (2009). Handbook of Qualitative Research. Terjemahan: Dariyanto dkk. Yogyakarta. Penerbit Pustaka Pelajar.

Eriyanto. (2002). Analisis Framing: Konstruksi, Ideologi, dan Politik Media. Yogyakarta: PT. LKiS Pelangi Aksara

Littlejohn, S. W. (1999). Theories of Human Communication 6th Edition. Belmont, CA: Wadsworth.

Littlejohn, S. W. (2008). Theories of Human Communication 9th Editionâ€, Belmont CA: Wadsworth.

McQuaill, D. (2000). McQuail’s Mass Communication Theory (4th Edition), London: Sage Publications

McQuaill, D. (1987). Mass Communication Theory: An Introduction, London:.Sage Publications

Moustakas, C. (1994). Phenomenological Research Methods. California: SAGE Publications.

Patton, Q. M. (2002). Qualitative Research Evaluation Methods, third edition. Thousand Oak: Sage Publication, Inc.

Sobur, A. (2002). Analisis Teks Media. Bandung: PT Remaja Rosdakarya.

Tempo.co, 13 November 2019, Berapa Jumlah Pengemudi Ojek online di Indonesia, retrieved from https://bisnis.tempo.co/read/1271465/berapa-jumlah-pengemudi-ojek-online-di-indonesia,




DOI: http://dx.doi.org/10.30659/jamr.1.1.1-9

Refbacks

  • There are currently no refbacks.


Copyright (c) 2020 Journal of Advanced Multidisciplinary Research

Journal of Advanced Multidisciplinary Research (JAMR) is published by Research and Community Service Department (LPPM) Universitas Islam Sultan Agung Semarang, Indonesia.

Address: Jl. Kaligawe Raya Km. 4 Semarang, Indonesia.