KEPUTUSAN PEMBELIAN E-COMMERCE MELALUI KEMUDAHAN PENGGUNAAN, KUALITAS INFORMASI DAN KUALITAS INTERAKSI LAYANAN WEB

Abstract

Purchasing decisions become an important thing in retaining customers. The purchase decision
is a customer’s response to a discrepancy between the level of prior importance and the actual
performance it perceives after use. As for the population is a student class of 2013. Samples
taken in the study obtained for 96.04 then rounded up to 100 people. Based on the above
calculation results, the number of samples taken in this study is the student class of 2013
as many as 100 respondents. Criteria of sampling as a resource is a social networking site
users who have made purchases two (2) times through social networking sites. The result of
research indicate that Ease, Quality of information, Quality of interaction have positive and
significant influence to trust, Ease, Quality of information, Quality of interaction have positive
and significant influence to purchasing decision, Trust influence positively and significantly to
purchasing decision.

Keywords : Ease, Quality of information, Quality of trust interaction, purchase decision