PENGARUH RELIGIUSITAS DAN PENGETAHUAN PRODUK HALAL TERHADAP PENILAIAN PRODUK HALAL DAN MINAT PEMBELIAN PRODUK HALAL (Studi Kasus Pada Industri Makanan

Abstract

In this modern era, many product companies are competing to produce food products that
contain halal-labeled ingredients for food products made by the wider community.The population
in this study were Islamic students in the city of Semarang who had issued halal products. The
sample in this study are some Islamic students who have spent halal food products. Techniques
in sampling in this study, using purposive sampling techniques or sampling. The purposive
sampling technique is a sampling technique that adjusts to certain criteria (intentional). Analysis
tools that are multiple linear regression.The results showed that Instrinsik Religiosity positively
and significantly toward the assessment of halal products, extrinsic religiosity positively and
significantly towards the assessment of halal products, halal product knowledge had a positive
and significant effect on halal products, instrinsic significant religiosity to buy halal products,
extrinsic religiosity significantly and significantly on the purchase price of halal goods, halal has
a positive and significant influence on the purchase price and an assessment of halal products
has a positive and significant effect on the purchase price of halal products

Keywords: religiosity and knowledge of halal products, halal products and interest in
purchasing products