MODEL PENINGKATAN KNOWLEDGE SHARING BERBASIS MODAL SOSIAL DAN LEARNING ORGANIZATIONTERHADAP KINERJA AGENCY PADA PT PRUDENTIAL LIFE ASSURANCE

The role of human resources reliable and professional in order to increase performance is
needed, because it will affect the survival of the company. The phenomenon that often occurs
in PT Prudential Life Assurance is the declining performance of the agency in the search for life
insurance customers indicated by the number of customers. The purpose of this research is to
investigate and analyze the influence of social capital and learning organization of the agency’s
performance in PT Prudential Life Assurance with knowledge sharing as an intervening variable.
The population is all the marketing power PT Prudential HD Agency Semarang are still active by
67 employees. Given a population of only 67 employees, it deserves to be taken as a whole to
be sampled, so this study is a census study. A tool of analysis is path analysis, which previously
tested the validity and reliability and classic assumption test. The test results indicate social
capital proved to have a positive effect and significant knowledge sharing. Learning organization
has a positive and significant impact on knowledge sharing. Social capital, learning organization
and knowledge sharing proved to have a positive and significant impact on the performance of
the agency. Knowledge sharing is not able to become an intervening variable between social
capital with the performance of the agency. Knowledge sharing is able to become an intervening
variable between learning organization with the performance of the agency, meaning that the
higher awareness of the company in increasing the capacity of learning for employees, it
will raise the height of employees to share knowledge and it certainly will impact on the high
performance of the agency.

Keywords: Social capital, learning organization, knowledge sharing and performance agency