PERAN VALUE CO-CREATION DALAM MENINGKATKAN MARKETING PERFORMANCE

Ken Sudarti*  -  Department of Management, Faculty of Economics, Universitas Islam Sultan Agung, Indonesia
Nurul Hidayah  -  Department of Management, Faculty of Economics, Universitas Islam Sultan Agung, Indonesia

(*) Corresponding Author
DOI: 10.30659/ekobis.1.1.1-15

The purpose of this study is to analyze social value creation and economic creation in relational interaction skills and ethical interaction capabilities with market performance in the beauty salon creative service industry. This type of research is Explanatory Research with the research population, namely customers of beauty salons in Central Java. The sample selected in this study were 150 respondents. Analysis of research data using Partial Least Square (PLS) method with SmartPLS. The results of the study show that this research has succeeded in proving that social value creation and economic value creation are able to mediate between relationships and ethics with market performance.

Keywords: Relational interaction capability, ethical value co-creation, social value co-creation, economic value co-creation, market performance

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is published by Faculty of Economy Universitas Islam Sultan Agung, Indonesia.

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ISSN: 2685-4767 (Online) | 1411-2280 (Print)
DOI : 10.30659/ekobis

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