ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI STRATEGI USAHA KECIL DAN MENENGAH DI KABUPATEN SEMARANG

The purpose of this research is to proof that internal and external factor, entrepreneur skill
and ethos are influence to the strategy which applied in the UKM of Kabupaten Semarang
simultaneously and partially. Micro entrepreneur has great potency in the national and local
economic according to this free market period. However, it is ethos and competition still in
the low level. The main cause of this problem come up from environmental exertion factor,
among them are internal and external factor also the entrepreneur skill. In order to solve this
problem need an accurate strategy to survive. This research purposed to study the influence
of external and internal environment, entrepreneur skill and ethos on the micro entrepreneur
strategy in Kabupaten Semarang. A causal research has been done on 60 micro entrepreneurs
through four dependent variables and one independent variable using SPSS. The result
shown that internal and external factor, entrepreneur skill and ethos has significant influenced
on the strategy that applied by the micro entrepreneur in Kabupaten Semarang partially or
simultaneously.
Keyword : Performance, Entrepreneur Skill, Strategy, Invironment Factor.