MAHIRA, Tengku Ismalia; NURWANI, Nurwani; DHARMA, Budi. THE EFFECT OF PRODUCT AND PACKAGING VARIATIONS ON PURCHASING DECISIONS. Jurnal Ekonomi dan Bisnis, [S.l.], v. 25, n. 1, p. 36-48, jan. 2024. ISSN 2685-4767. Available at: <https://jurnal.unissula.ac.id./index.php/ekobis/article/view/35981>. Date accessed: 22 nov. 2024. doi:http://dx.doi.org/10.30659/ekobis.25.1.36-48.