TRAINING ON JOB SKILL DAN JOB PLACEMENT DALAM MENINGKATKAN EMPLOYEE PERFORMANCE PADA PROMOTOR BRAND SMARTPHONE: PERAN MEDIASI JOB SATISFACTION

Differences in the provision of job skills training and accuracy in employee placement cause job satisfaction and have an impact on employee performance, so this study aims to analyse and describe the effect of training on job skills and job placement on employee performance with job satisfaction as a mediating variable. The research was conducted on smartphone brand promoters who served at SMS Shop and Sinarmas Selullar in Semarang city, with 61 respondents. This research uses quantitative methods and analysis methods using Partial Least Square (PLS) version 4 to evaluate the relationship between variables. The results showed that job skills training and job placement have a positive and significant influence on job satisfaction, and job satisfaction has a positive and significant influence on employee performance and acts as a mediator in the relationship between job skills training and job placement on employee performance. These findings confirm the importance for smartphone brand companies in paying attention to the training programmes provided and job placement in accordance with their competencies in order to improve promoter performance through increased job satisfaction.