PENINGKATAN PERFORMA PERUSAHAAN MELALUI INTEGRASI SUPPLY CHAIN PADA INDUSTRI KECIL DI SEMARANG

Competition in the future is not company to company, but among supply chain to supply chain.
This study based on the fenomena that production process has result very much goods, the
problem about how to deliver goods or services to end customer with optimal and on time
delivery. Company, especially on small businesses must identify their intregration with supplier
and customer. The integration concern can be based on customer, supplier, or both. This
first study is to identify the type of integration among the small business. The second study
is to investigat the relationship between integration concern and corporate performance, and
finally the study is designed to understand differences among integration concern. Population
in this study is small businesses Semarang Municipality. Sample for this study are 59 small
businesses. Companies were selected by cluster sampling technique. Method of data is
collected by questioner given directly to company and deep interview with the owners. Analyze
used by descriptive analysis and Kruskal Wallis test. The result indicate that almost all the small
business have periphery facing integration. It means that small businesses have integration to
supplier and to customer. The other result of this study indicate that integrate the supply chain
have positive and significant effect on company performance.
Keywords: Supply Chain Integration, Company Performance, Small business