Table of Contents
Articles
Strategy to Attract Purchase Interest in New Brands: An Empirical Study of the Role of Brand Recognition and Brand Familiarity in Perceived Quality
Muhammad Umar Faruq
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1-13
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Kudus Police Personnel Performance in the Context of Cross-Functional Coordination: The Role of Training and Professional Competence
Kristiantoro Kristiantoro
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14-34
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Improving Purchasing Decisions Through Service Quality and Digital Marketing
Dwi Heri Hernawan
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35-51
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Improving the Performance of Sambong Health Center Employees Through Transformational Leadership and Achievement Motivation
Eny Purwaningsih
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52-68
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Police Work Ethic, Personnel Work Involvement in Public Service Performance Through Extra Role Behavior at Grobogan Police
Fatkhul Himam
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69-85
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